Networking works. Understanding how to use LinkedIn will work for you…
I’m reading an excellent, best selling book called “INFLUENCE-the psychology of persuasion” by Robert B Cialdini PH.D and in it, amongst other topics, he talks about ‘The Reciprocity Rule’. He examines...
View ArticleKnow how to use LinkedIn?
We are witness to the greatest social change in a lifetime. I recently heard it called an industrial evolution! The largest brands on the planet, led most visibly by Nike, are moving away from the old...
View ArticleRecommendations offer excellent potential for those who know how to use LinkedIn
With the rise of social media, the consumer finally has a voice. A recent study released from Lancaster University clearly presents the fact that the value of the old, traditional, ‘push’ messages of...
View ArticleHow to use LinkedIn: 4 primary reasons to engage
Networking (either at events, face-to-face, or online) is all about building relationships. It’s not about ‘selling!’ It’s simply about everyday communication. About joining in with the conversation....
View ArticleDoes Sales Coaching really matter?
A recent Harvard Business School study showed that 7 of 8 companies failed to achieve profitable growth, despite more than 90% having detailed strategic plans. The burning question, then, is: 'how do...
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